Wednesday, January 11, 2012

a DRAFT press release

The release that will go out as soon as the legal & the rest of the PR & marketing ducks are in a row ...
Becker Impact LLC
10266 E. Fair Place Englewood, CO 80111

FOR IMMEDIATE RELEASE                                        January __, 2012
Contact: Evelyn Becker, 720.648.4546

New Denver Boutique Focuses on Communications for Nonprofits

(Denver, CO)  Becker Impact LLC, a boutique public relations firm, opens its doors this week, addressing the strategic communications needs of the Greater Denver nonprofit community.  What makes Becker Impact unique is the goal of communications – the firm does not sell products; it moves public opinion and action; motivates and inspires donations, votes, and community involvement; and effects social change.

According to Becker Impact President Evelyn Becker, “In today’s 24/7, always on, mobile world, nonprofit organizations have a critical need for the expertise of a public relations professional who can root their messages in the minds of stakeholders and constituents and keep their missions relevant and compelling.  Challenging financial times create even greater exigency for nonprofits to employ public relations that make an impact through earned media and social media.” 

Becker is a public relations expert with fifteen years of experience in nonprofit and political advocacy that highlights exceptional strategic planning, writing skills and media savvy.  In Washington, D.C., Becker served as deputy communications director and spokesperson of NARAL Pro-Choice America, one of the country’s foremost political advocacy groups working to protect and advance women’s rights.  Her public relations career also includes New York City agency experience; as an associate vice president at Rubenstein Public Relations, Becker created and executed media relations and public affairs plans for a range of nonprofit and corporate clients.  Becker also served as Public Relations Director of The Ronald S. Lauder Foundation in New York, managing publicity and marketing efforts for sixty educational and community projects in Central and Eastern Europe.  Becker is a 1997 graduate of the University of Virginia School of Law. 

Becker Impact LLC is a boutique public relations firm providing nonprofit organizations, foundations, government initiatives and corporate social responsibility programs in the Greater Denver area with sophisticated, tactical analysis of public relations challenges.  Becker Impact designs and implements innovative, effective approaches for communicating and securing thought leadership with target audiences in order to effect social change.   For more information, contact Evelyn Becker, 720.648.4546.